PRACTICAL WORKSHEET

Your audit, on one page.

A printable worksheet to gather observations, document missing data and turn them into a testable next step.

STORY METRICS HUB / AUDIT WORKSHEETMANUAL ANALYSIS

Account / profileAudit dateReview period

Six lenses for a more useful audit.

Use this as a practical methodology. It does not produce an official or objective Instagram score.

Is the audience and value proposition clear?

Suggested evidence: Bio, image, link, Highlights

Which themes and formats appear most often?

Suggested evidence: A recent, defined sample of posts

Which interaction data is actually available?

Suggested evidence: Likes, comments, reach if known

Which Story metrics are accessible?

Suggested evidence: Reach, views, replies, clicks

Which questions or needs repeat?

Suggested evidence: Audience feedback and known Insights

What one change can be tested?

Suggested evidence: Hypothesis, baseline, review date

One improvement hypothesisBaseline metric and review date

This worksheet does not access Instagram data. Use only information you are authorized to view.